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The OmniChannel Approach to Online Pet Sales

9/16/2018 The OmniChannel Approach to Online Pet Sales                 The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization of pets. Baby Boomers were the...

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Shipping Wars: Is There a Real Winner?

When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and you’ll be able to receive free shipping. Not only will it be free, but...

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Should Retailers Compete Against Amazon?

Amazon is definitely no push over in comparison to their competition. The e-commerce behemoth is the largest in the world and seems to be swallowing everything in its path. While it’s true there’s no way to compete with Amazon...

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What’s Next for Retail Marketing?

Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and interesting to consumers. People are always...

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The Downsize of Retail

Prophesies of the retail apocalypse have been widely exaggerated. Big box retailers aren’t dying and neither are malls. However, things are changing. Companies are realizing that with the surge of omnichannel sales, there isn’t nearly as much of a...

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Is Content Still King?

It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing transaction. Gathering relevant information and presenting it to your customers can help create that connection. Content...

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The Future of Ecommerce: Who Survives?

The ever changing ecommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now more people are using mobile to connect with stores. Social media has also...

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