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The OmniChannel Approach to Online Pet Sales

The OmniChannel Approach to Online Pet Sales                 The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization of pets. Baby Boomers were the first...

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Is Content Still King?

It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing transaction. Gathering relevant information and presenting it to your customers can help create that connection. Content...

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The Future of Ecommerce: Who Survives?

The ever changing ecommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now more people are using mobile to connect with stores. Social media has also...

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Amazon Reviews: Real vs. Fake

When it comes to shopping online, people always want to know what they’re getting into before purchasing. Product reviews are the best way to get information from other people like themselves. Instead of relying solely on the polished company...

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