The pandemic has left a trail of stores having to readjust their approach in reaching consumers. Many brands have shifted their brick-and-mortar locations to e-commerce platforms to keep up with the demand and meet the expectations of having items readily available and accessible online. Niche brands from athleisure to wine, books, and furniture, have been able […]
In the ever changing market and behavior of consumers, expert marketers continuously evolve to reach all generations. The millennial generation is a target market worth looking into. They represent a considerable market share of $200 billion annually. They are willing to spend as long as you know how to get their attention and win them […]
Amazon’s Vendor Central is an all-inclusive platform for suppliers to manage sales and products to hundreds of millions of customers. Vendor Central handles process from beginning to end from buying and storing inventory to shipping and handling. Being an Amazon vendor is a prestige title with it being invite only. Looking further into Amazon Vendor […]
Wayfair.com may have gone public in 2014, but the furniture empire was created 15 years prior by college roommates Steve Conine and Niraj Shah. The evolution of Wayfair has resulted in it becoming a one-stop-shop in the U.S. home goods market with a vast selection of products. Home furnishings are sold not just through Wayfair.com but through five branded sister sites as well. Customers benefit from the low prices and free shipping that seems to be the norm with online shopping. What is next for a niche e-commerce store such as Wayfair?
A dream of many small businesses is to sell their products through Walmart. Unfortunately, many businesses never realize the dream. Many potential vendors do not know about the supplier application process or its requirements. In this process, products are evaluated by Walmart. If accepted, products are placed in stores or online. In this way, a tiny business can turn into a major […]