Eighteen Knowledge Group is your team of pricing and promotions specialists. We understand the importance of pricing strategies and how essential it is to the success of your product. The right strategy can counter the competition’s movements and make your product come out on top. Consumers make decisions based on a number of factors, and pricing is one of the important ones. If your product is priced too high it can be detrimental to sales. Likewise, if your product is priced too low, customers may believe that the product does not meet a quality standard. You need to know how to best price your product for the highest conversion rate. Your pricing strategy should reflect your position within the market as well as the profit margin. It should demonstrate a decisive understanding of the competition and present your product as a viable purchasing option. It might seem like a daunting task, but that’s why EKG is here to help.

EKG can develop and maintain your pricing strategy. We create a plan according to your business or specific project. Using data analytics and staying within your specific guidelines, we tailor a strategy which is best for your company. EKG uses all the data analytics at our disposal to create a pricing strategy that benefits your company. We help set your goals, so you always have a clear view of all the achievements you need to meet to make it. Depending on what your goals are, we can craft a pricing strategy that priorities them. If you’re looking to establish your product’s place in the market, we can craft a penetration pricing strategy that will do that. Once we have reached your goal, we help you establish your next one so that we can continue developing your product or maintain success of the brand.

EKG takes the time to assess all the variables, so our decisions and solutions are based on well-researched facts. We prioritize results. We stay ahead of the game. We use only the most up-to-date data and analytics. We research the competition and the market as a whole. We take the deep dive to ensure your product is successful at achieving sales. Our team has a proven success record. We use that experience and knowledge to better improve your pricing strategies.