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Amazon’s Marketing Plan to Attract Customers for Prime Day

Sharon Shichor July 5, 2019 Amazon 0

That time of year has come back around again for Amazon’s biggest exclusive sales, otherwise known as Prime Day. This year, Amazon is actually offering a two-day sale, the longest yet since it began five years ago. The days were announced for July 15th and the 16th. Customers will no doubt be drawn by that [...]

How Cause-Driven Marketing Appeals to the Younger Generation

Sharon Shichor December 28, 2018 Amazon 0

Person using tablet to connect to different social medias

In the ever changing market and behavior of consumers, expert marketers continuously evolve to reach all generations. The millennial generation is a target market worth looking into. They represent a considerable market share of $200 billion annually. They are willing to spend as long as you know how to get their attention and win them […]

Benefits of Amazon Vendor Central

Sharon Shichor October 18, 2017 Amazon 0

Amazon’s Vendor Central is an all-inclusive platform for suppliers to manage sales and products to hundreds of millions of customers. Vendor Central handles process from beginning to end from buying and storing inventory to shipping and handling. Being an Amazon vendor is a prestige title with it being invite only. Looking further into Amazon Vendor […]

Amazon Pricing Strategy and the Pressure on Competitors

Sharon Shichor August 31, 2017 Amazon, E-commerce, Selling Online 1

At one point or another you have made an Amazon purchase. The Amazon pricing strategy is what keeps people purchasing. Whatever you were looking for whether it was apparel, toiletries, or electronics, Amazon has it. With the click of a button customers buy exactly what they want a discounted price. Let’s not forget Prime members eligibility for free shipping [...]