Category: Amazon

How Cause-Driven Marketing Appeals to the Younger Generation

Person using tablet to connect to different social medias

In the ever changing market and behavior of consumers, expert marketers continuously evolve to reach all generations.  The millennial generation is a target market worth looking into. They represent a considerable market share of $200 billion annually. They are willing to spend as long as you know how to get their attention and win them […]

Benefits of Amazon Vendor Central

Amazon vendor central for businesses

Amazon’s Vendor Central is an all-inclusive platform for suppliers to manage sales and products to hundreds of millions of customers. Vendor Central handles process from beginning to end from buying and storing inventory to shipping and handling. Being an Amazon vendor is a prestige title with it being invite only. Looking further into Amazon Vendor […]

Amazon Pricing Strategy and the Pressure on Competitors

hand trading cash for product
At one point or another you have made an Amazon purchase. The Amazon pricing strategy is what keeps people purchasing. Whatever you were looking for whether it was apparel, toiletries, or electronics, Amazon has it. With the click of a button customers buy exactly what they want a discounted price. Let’s not forget Prime members eligibility for free shipping [...]