Category: Digital Marketing

The Amazon Pricing Strategy and the Pressure on Competitors

Buying a product using cash

At one point or another you have made an Amazon purchase. The Amazon pricing strategy is what keeps people purchasing. Whatever you were looking for whether it was apparel, toiletries, or electronics, Amazon has it. With the click of a button customers buy exactly what they want a discounted price. Let’s not forget Prime members eligibility for free shipping […]