The New Face of Marketing

Long gone are the times where we would hold our most coveted company secrets away from our consumers. With the rise of the Internet and social media, companies have now been put in a position where they can exchange their secrets for a close-knit relationship with their consumers. Companies are no longer just makers of things; they are now teachers, big brothers, and resources for all things, which is important in motivating brand loyalty. Content marketing creates this new relationship through helpful and valuable content that will draw readers in.

Finding a happy medium with a candidate from a background in creative writing, journalism, PR, or even comedic entertainment with a dash of business knowledge equates to a content marketer that will create material to pull readers in.

Why is someone with a writing background more useful in content marketing? Glad you asked.

1. Chances are if you like to write, you like to read.

We all know that with reading comes knowledge. When looking for a content marketer, finding someone who understands that producing great work requires the intake of great work. This means that the candidate must be dedicated to reading, analyzing, researching topics that will aid in creating something valuable for customers. While exploring these topics, your writer will become well versed in the area which results in a better body of work.

2. You are the master of creating attention-grabbing writing.

The first rule of writing is opening the body of work with attention-grabbing lines so that the reader will stay engaged. This is important in content marketing because if your consumers’ aren’t tuned in within the first lines, they are most likely not going to complete the reading and will probably never return to your website again. The main goal in content marketing is to create a bond with your consumers over things that they like so that they could return to the website to purchase what you have. Producing boring, uninteresting work (regardless of the topic) will cause your consumers to lose trust in you and get lost in the millions of content being added to the internet daily.

3. You are less likely to be discouraged due to edits or criticism.

Journalists and writers know that certain words and terms won’t work and they will not feel discouraged or offended if their editor decides that the body of work needs some revision. They are trained to compose truthful articles that their audience wants to read.

Now, this is not to say that a Marketer will not do an adequate job in engaging and keeping consumers happy. The formula for the perfect content marketing team is choosing candidates who possess both skills sets to balance each other out. Having dedicated people who are eager to learn and add to the skills they lack will lead to an unstoppable force.

What are your thoughts? Let us know who you think is best suited to be your Content Marketer.


Sharon Shichor is the CEO of Eighteen Knowledge Group LLC, your solution and knowledge base for brand building and getting your products and services in the hands of consumers.

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