Selling Through Walmart: Walmart Supplier Application Guide

Selling Through Walmart: Walmart Supplier Application Guide

A dream of many small businesses is to sell their products through Walmart. Unfortunately, many businesses never realize the dream. Many potential vendors do not know about the supplier application process or its requirements.  In this process, products are evaluated by Walmart. If accepted, products are placed in stores or online.  In this way, a tiny business can turn into a major brand with the backing of Walmart.

Being a Walmart supplier differs from being a Marketplace retailer. At a glance, the process appears to be the same.  However, it is important to know the difference.  A Marketplace retailer sells their product through Walmart’s online marketplace. Retailers fulfill orders themselves.  In short, Marketplace retailers are responsible for their own products and orders.

On the other hand, Walmart buys product from a Walmart supplier.  Vendors are suppliers of products that Walmart will sell. Walmart will place merchandise online and in its stores once a purchase order is arranged. Walmart will be the actual reseller.

Supplier Application Process- 4 Important Steps

  1. Submit the Product
  2. Application ID Number
  3. Invitation to the Supplier Questionnaire
  4. Review the Supplier Agreement

Step 1

Submit the Product

A brand needs to submit a product to Walmart for consideration. It is very important for a brand to make sure that they include all necessary information with the submission.  First, a company needs to submit all contact information. They should include the company’s name, physical address, phone number, and e-mail address.  Second, the company provides its Federal Taxpayer ID number. It must match the company information that has been previously sent in.  In addition, other details may be required in the application.

A brand should include all the product details.  Details include product dimensions and the materials used. The  purpose of the product is also important. In the application, a brand should also include other important product information for Walmart’s consideration. Also, a picture that is less that 512KB needs to accompany the submission.

Finally, A GTIN (14 digit globally unique number)/UPC Number (Universal Product Number) should be included.

Step 2

Application ID Number

First, Walmart reviews the application. Then, an e-mail is  sent with an application ID number. A brand needs to retain the ID number. The number will be needed if there are questions.

Step 3

Invitation to the Supplier Questionnaire

If Walmart likes what they see, the next step in the process is submitting a completed supplier questionnaire.  The questionnaire requires detailed supplier information.  Walmart wants to understand with whom they are doing business. The following information is required even if it has been previously submitted:

  1. The Federal Tax ID Number
  2. The product’s GTIN/UPC number
  3. The Dun & Bradstreet Number to be used as an identifier
  4. The Company’s information
  5. The ethnic origin of the company
  6. Manufacturing locations
  7. Sales and Accounts that the brand has
  8. All of the contacts for the company and their information
  9. Company references

After the questionnaire has been filled out, the company should register with Walmart’s Dun & Bradstreet portal.  Lastly, the company needs to fill out Walmart’s Registration Program and pay the registration fee.  Currently the U.S. based Walmart supplier’s fee is $125.00.

Step 4

Review the Supplier Agreement                                                  

Walmart reviews the questionnaire and the product submission. If approved, the Supplier Agreement is issued.  The Agreement includes purchase order information, payment terms and other conditions.  The vendor must meet the terms described in the Supplier Agreement. Therefore, it should be thoroughly reviewed. Then, the vendor should sign and submit the Agreement.

Retail Link® Access

Finally, the seller will have full access to Walmart’s Retail Link®.  Retail Link® provides brands with tools to manage their inventory with Walmart. It enables them to run an efficient and profitable operation.

Congratulations! You are now a qualified Walmart Supplier!

Retail Link® is a registered trademark of Walmart Stores, Inc.

Eighteen Knowledge Group LLC is not affiliated with, sponsored by, or endorsed by Walmart Stores, Inc.


Sharon Shichor is the CEO of Eighteen Knowledge Group LLC, your solution and knowledge base for brand building and getting your products in the hands of consumers. With over 15 years of wholesale-retail experience, she speaks the language of Walmart fluently.

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