Brand Ambassadors to the Milennials

For as long as we could remember brand ambassadors have been responsible for influencing consumers and building brand awareness. Typically, we would see a celebrity who was also a customer get recruited to do Influence Marketing for a brand. We can look all the way back in time and remember these partnerships like the Ramones […]

In the World of Free Shipping, Who Pays?

It has become apparent to the online retailers of the world, Amazon, Jet and the multichannel retailers as Walmart, Target and others, free shipping is the name of the game. Walmart has launched the ShippingPass at $49 annually compared to the prime membership of $99 from Amazon. Those memberships provide free, fast shipping which has […]

Why You Should Develop a Business Culture, and Quickly!

Richard Perrin, Professor at the University of Nebraska, once wrote “Organizational culture is the sum of values and rituals which serves as “glue” to integrate the members of the organization.” No two businesses can have the same culture. Every business has its own unique culture, which makes it distinct from competitors. The work culture is […]

The Future of Ecommerce: Who Survives?

The ever changing ecommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now more people are using mobile to connect with stores. Social media has also made it possible for businesses to connect with their customers. Facebook, Twitter, and Instagram all have […]

How Do Sellers on Online Giants Actually Sell?

When it comes to the Online Giants like Amazon, sellers’ have one big concern. That is, how are they going to get their product in the hands of the consumer? Online retailers are swamped with hundreds of millions of products and millions of sellers. It’s no wonder that smaller manufacturers feel overwhelmed in the pool of sellers. […]

Future of Social Media

Social media sites are used by a majority of the American population. Currently 73% of the public use one or more of the top ten sites frequently. That is nearly everyone, and may go up to 90% in just a few short years. From Facebook and Instagram to Twitter and Snapchat, there’s a myriad of […]

Testing

Digital Marketing Strategies A marketing budget allocation is different than what it used to be. What is Digital Marketing? In this age in time, any company needs visibility online. Even when you’re not actually selling a product or service through your website, your brand or service will need to be visible when potential customers are […]

The Amazon Price Check Algorithm, More Harm Than Good?

For the customer, the price is always a big factor when it comes to shopping. It is especially important for Walmart and Amazon customers. They are shopping from the two largest retailers because they advertise the lowest prices available on products. Consumer Packaged Goods (CGP) are starting to take a hit, though, with a price […]

How Cause-Driven Marketing Appeals to the Younger Generation

Person using tablet to connect to different social medias

In the ever changing market and behavior of consumers, expert marketers continuously evolve to reach all generations.  The millennial generation is a target market worth looking into. They represent a considerable market share of $200 billion annually. They are willing to spend as long as you know how to get their attention and win them […]

The OmniChannel Approach to Online Pet Sales

Dog running toward the viewer with a pet toy
                The pet care industry has grown astoundingly in the past few years. According to a research study, that’s primarily due to the recent humanization of pets. Baby Boomers were the first generation to do so and have become the biggest reason for increased online sales. Millennials are following the trend as well, with a [...]