When a search engine result is displayed on a page, users get a description about the site and relevant information about what type of site it is. Google offers “rich snippets” which shows more information, such as author and year of posting. The meta description can come from different sources such as the body of the page, from the open directory or a combination of both. You can try and change the meta description by using popular search terms. Google’s algorithm must find it high quality. Even more so when you want to get your entry to the top featured spot
How to Get Your Snippet Featured
The best way to get your page featured is a combination of things. You can ask the question in the article and answer it succinctly and efficiently Expanding on the answer can also help gain more points, as well as answering more than one question within the same article. Since Google’s algorithm cares about quality of content compared to keywords, make sure you don’t over do it. Incorporating high quality images can also do the trick, and having images on your featured snippet will draw traffic.
Types of Featured Google Snippets:
Google updated their search results to include featured snippets. These snippets appear at the very top of the search results, above the organic list. They are meant to give quick answers to questions, which is why they are commonly referred to as “answer boxes”. Because of this, snippets change dependent on the question being answered.
According to Moz.com, traffic increases when a page is featured. One study reported an increase in traffic of 5% and 677% increase in revenue from organic traffic. It takes a percentage from the top result, redirecting the flow of traffic
There are several different types of featured snippets. While the most popular would be the paragraph, it’s followed by list snippets and table snippets. Table snippets, for instance, are formatted in relevance to the user’s query. Google can pull specific information from the page and load it in the table. Instead of having to look for the information on the webpage, Google has the information ready. There are various questions that can result in a table snippet, such as mortgage rates, sales, and other data. It’s best to have more than four lines.
Similar to the table, the list snippet can answer such searches as “best of” or “most popular item”. Lists can be numbered or in bullet points, and can be ranked or unranked. It all depends on the site, and how Google might allocate the information requested. Lists might incorporate DIY or recipes and so can be categorized like that as well. “How-to” phrases tend to be the most popular for lists. They are also best for click-throughs since users will likely want to see the entire list, especially if its for a recipe or project. Those types are especially good for numbered lists. Bulleted lists are a bit different. They don’t have the inherent ranking of numbered lists and so work for both ranks and simple lists. They might be used for “best of”lists or anything unranked.
Rank for questions and your content is more likely to be featured as a paragraph snippet. The paragraph snippets tend to answer questions like “what, what, why, and how”. This is the most popular snippet. Google extracts the answer straight from the page for the user, but it’s best to add in a little more information so that your site can get a click-through.
Optimizing your videos is very important since they can also be in a featured snippet. Just like with the others, the video had to have been in the top ten search results already. Not only that but the description should answer what is being asked in the target question.
Images in featured snippets can be a little tricky. Google tends to take images from a third party. The best way to combat this is to make sure your site has a relevant picture that could be used. Clicking an image doesn’t automatically take users to your site, however. The best way to combat this is to make sure that your descriptions and images are up to par for the search results.\
Google intends to update this snippet feature to include multiple results. Instead of choosing only one website for a specific question, there will be several. Google wants to cater even more to its user base and make sure that every facet of a question is considered. As a result, there will be more room for companies and brands to be seen. Having multiple ways of looking at the same question can make it more accessible and offer more options for your site to be seen at that coveted zero position. Instead of there only be specific keywords for each question, there will be a little leeway for interpretation. This does mean that there will be more competition between however many results are shown, but it also offers more opportunity.