Month: September 2017

The Evolution of Wayfair: What’s Next?

Blue Wayfair couch sitting next to a plant

Wayfair.com may have gone public in 2014, but the furniture empire was created 15 years prior by college roommates Steve Conine and Niraj Shah. The evolution of Wayfair has resulted in it becoming a one-stop-shop in the U.S. home goods market with a vast selection of products. Home furnishings are sold not just through Wayfair.com but through five branded sister sites as well. Customers benefit from the low prices and free shipping that seems to be the norm with online shopping. What is next for a niche e-commerce store such as Wayfair?