Archive for Month: June

The Forgotten Value of Publicity

Often confused with its counterpart, advertising, publicity is much more powerful. Specifically, publicity uses direct communication with the media. News releases and email sent out are usually free to a company. On the other hand, advertising can be very expensive...

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The Forgotten Value of Publicity

Often confused with its counterpart, advertising, publicity is much more powerful. Specifically, publicity uses direct communication with the media. News releases and email sent out are usually free to a company. On the other hand, advertising can be very expensive...

Read More